Building And Growing Customer Communications: A Framework For Exploring Commonalities And Differences In The Ways Consumers Are Targeted With Health Care Messages By Multinational Pharmaceutical Companies In Europe And In The United States

Author

Gail S. Thornton, Seton Hall University

Date of Award

2002

Degree Type

Thesis

Degree Name

MADI Diplomacy & International Relations

Department

Diplomacy

Advisor

Donald N. Lombardi

Keywords

Customer communications, Health care, Multinational pharmaceutical companies, Europe, United States of America

Abstract

.

Recommended Citation

Thornton, Gail S., "Building And Growing Customer Communications: A Framework For Exploring Commonalities And Differences In The Ways Consumers Are Targeted With Health Care Messages By Multinational Pharmaceutical Companies In Europe And In The United States" (2002). Seton Hall University Dissertations and Theses (ETDs). 540.
https://scholarship.shu.edu/dissertations/540