Advertising to New Parents -- An Examination of the Ways Select Children's Product Manufacturers Attract New Parents as Potential Customers

Author

John L. McCullough Jr., Seton Hall University

Date of Award

2005

Degree Type

Thesis

Degree Name

MA Corporate and Professional Communication

Department

Communication and the Arts

Advisor

Richard Dool

Keywords

Advertising, New parents, Children's product manufacturers, Potential customers

Abstract

.

Recommended Citation

McCullough, John L. Jr., "Advertising to New Parents -- An Examination of the Ways Select Children's Product Manufacturers Attract New Parents as Potential Customers" (2005). Seton Hall University Dissertations and Theses (ETDs). 509.
https://scholarship.shu.edu/dissertations/509