Acculturation of Hispanics/Latinos and its Impact on Public Relations Through the Framework of Secondary Research

Author

Angela Trejos - VillacresFollow

Date of Award

Spring 5-19-2022

Degree Type

Thesis

Degree Name

MA Public Relations

Department

Communication and the Arts

Advisor

McKenna Schray, Ph.D.

Committee Member

Renee Robinson, Ph.D.

Committee Member

Ruth Tsuria, Ph.D.

Committee Member

Gregory Stevens, M.A.T.

Keywords

acculturation, PR, RPIE, cultural competence, Hispanic, Latinos, assimilation.

Abstract

Hispanics and Latinos are the largest growing minority in the United States. Despite this, they are less likely to be targeted for public relations (PR) campaigns. Through secondary research of previous literature on the subject, it was established that PR does not implement strategies to address this population successfully. This project aimed to investigate the importance of acculturation, cultural representation, language, and media selection for effective PR practices. Then, a modified PR model was presented for professionals to adopt while targeting this ethnic group.

Recommended Citation

Trejos - Villacres, Angela, "Acculturation of Hispanics/Latinos and its Impact on Public Relations Through the Framework of Secondary Research" (2022). Seton Hall University Dissertations and Theses (ETDs). 3016.
https://scholarship.shu.edu/dissertations/3016