Organization Management Journal


An exercise using a comedy film is proposed for illustrating social science experimentation and the scientific method. Not every consumer of research or data reports may have had training in research methodology. This article offers a way of introducing research methods and the critical examination of such reports to these consumers, who are often the ones most needful of rigor in assessing data, rather than taking things at face value. Whether one is evaluating information from business, government, or media sources, the lessons learned from Moe, Larry, and Curly in Hoi Polloi are quite valuable.