"Creating a Culture of Engagement in Business Schools" by Devin Lunt, Larry Chonko et al.

Organization Management Journal

Article Title

Creating a Culture of Engagement in Business Schools

Authors

Devin Lunt, The University of Tampa
Larry Chonko, The University of Texas at Arlington
Lisa A. Burke-Smalley, University of Tennessee at Chattanooga

Abstract

Business schools, in the face of various external pressures, are confronted with the daunting challenge of better engaging their constituents to achieve their learning mission. We call for engagement to play a unifying role in a business school’s culture. We incorporate relevant learning, marketing and change management concepts to first present conceptual tenets underlying our engagement model including co-creation of learning and students as works-in-progress. We then propose a plan for creating a culture of engagement in business schools to advance their learning mission, which broadly involves students, faculty, alumni, employers and administrators. The tactical plan is presented in four steps: assessment, redesign, implementation and evaluation of an engagement culture.

Recommended Citation

Lunt, Devin; Chonko, Larry; and Burke-Smalley, Lisa A. (2018) "Creating a Culture of Engagement in Business Schools," Organization Management Journal: Vol. 15: Iss. 3, Article 1.
Available at: https://scholarship.shu.edu/omj/vol15/iss3/1

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