Date of Award
2004
Degree Type
Thesis
Degree Name
MA Corporate and Professional Communication
Department
Communication and the Arts
Advisor
Donald N. Lombardi
Keywords
Marketing, Category dominant brands, Strategic marketing
Abstract
.
Recommended Citation
Lowe, Brian M., "Analysis of Successful Marketing Components of Category Dominant Brands: Strategic Marketing as Easy as A - B - C" (2004). Seton Hall University Dissertations and Theses (ETDs). 939.
https://scholarship.shu.edu/dissertations/939
