Date of Award

Spring 5-20-2021

Degree Type


Degree Name

MA Public Relations


Communication and the Arts


McKenna Schray, Ph.D.

Committee Member

Renee Robinson, Ph.D.

Committee Member

Ruth Tsuria, Ph.D.

Committee Member

Gregory Stevens, M.A.T.


women, public relations, feminist theory, male allyship, mentorship, gender equity


Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.