Date of Award
MA Public Relations
Communication and the Arts
Renee Robinson, Ph.D.
Kristen Koehler, Ed.D.
Ruth Tsuria, Ph.D.
public relations, agency public relations, health communication, entry-level skills and abilities, content analysis, undergraduate education, syllabus design
Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such, a health communication syllabus that meets all FSAs needed was developed.
Lason, Olivia Maria, "Preparing Students for the Real World: Analyzing Public Relations (PR) Education for Entry-level Practice in the Health Industry" (2019). Seton Hall University Dissertations and Theses (ETDs). 2692.