Date of Award
2003
Degree Type
Thesis
Degree Name
MA Corporate and Professional Communication
Department
Political Science and Public Affairs
Advisor
Donald N. Lombardi
Keywords
marketing communications; harlequin novels
Recommended Citation
Dungee, Pamela M., "Integrated Marketing Communications At Harlequin Enterprises: The Marketing Of Happily Ever After" (2003). Seton Hall University Dissertations and Theses (ETDs). 678.
https://scholarship.shu.edu/dissertations/678
