Date of Award

Spring 5-18-2023

Degree Type

Thesis

Degree Name

MA Strategic Communication

Department

Communication and the Arts

Advisor

Renee Robinson, Ph.D.

Committee Member

Ruth Tsuria, Ph.D.

Committee Member

Madison Krall, Ph.D.

Committee Member

Gregory Stevens, M.A.T.

Keywords

podcast, parasocial relationship, diffusion of innovation, communication competence, social media, athletes

Abstract

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual artifact that informs athletes of important items that can assist in creating a successful podcast.

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