Date of Award
Spring 5-20-2021
Degree Type
Thesis
Degree Name
MA Public Relations
Department
Communication and the Arts
Advisor
McKenna Schray, Ph.D.
Committee Member
Renee Robinson, Ph.D.
Committee Member
Ruth Tsuria, Ph.D.
Committee Member
Gregory Stevens, M.A.T.
Keywords
women, public relations, feminist theory, male allyship, mentorship, gender equity
Abstract
Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.
Recommended Citation
High, Emily, "Advancing Women in the Public Relations Industry through Mentorship, Male Allyship, and Overcoming Gender Biases" (2021). Seton Hall University Dissertations and Theses (ETDs). 2896.
https://scholarship.shu.edu/dissertations/2896
Included in
Feminist, Gender, and Sexuality Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Public Relations and Advertising Commons
