Date of Award
2004
Degree Type
Thesis
Degree Name
MA Corporate and Professional Communication
Department
Communication and the Arts
Advisor
Donald N. Lombardi
Keywords
New product market launch
Abstract
.
Recommended Citation
Swift, Victoria L., "A New Product's Strategic Market Launch: Determining What The Public Wants" (2004). Seton Hall University Dissertations and Theses (ETDs). 1080.
https://scholarship.shu.edu/dissertations/1080
