Business schools are engaged increasingly in the development and improvement of international business programs at both undergraduate and graduate levels. Often, such efforts are based on ‘‘how to’’ recommendations from experts in the field or ‘‘best practices’’ from other institutions. In an effort to better address the specific needs of individual institutions, this article suggests an evidence-based methodology for curricular design and describes one study of local constituency needs used to inform improvement efforts of an existing undergraduate international business program at a small, private college in the Northeast. Based on the findings, the authors describe changes in their school’s approach to internationalization, and discuss the importance of using an evidence-based process that links school mission and stakeholders in curriculum and program design.
Forray, Jeanie M. and Goodnight, Janelle E.
"Think global, act local: a methodology for
investigating international business curriculum
priorities using stakeholder feedback,"
Organization Management Journal: Vol. 7:
1, Article 8.
Available at: https://scholarship.shu.edu/omj/vol7/iss1/8