Organization Management Journal


While business students are typically comfortable identifying and extrapolating trends uncovered during competitive analyses, they often fail to take the Red Queen Effect into account when formulating new competitive strategies. This competitive strategy exercise employs Kim and Mauborgne’s (2005) strategy canvas to help students to anticipate rivals’ potential reactions and then develop new competitive strategies for firms competing in highly competitive markets. The exercise concludes with key takeaways as to how students may best develop and evaluate new competitive strategies. Student feedback indicates that students found the exercise useful, as 97% of students (n = 69) recommended that instructors at other universities adopt the exercise.