Organization Management Journal


Organizational culture has been likened to an onion, an umbrella, sticky glue, and an iceberg. Due to the multifaceted nature of the subject matter, presenting and explaining this topic to students can be a daunting task. This article describes an assignment that allows students to discover and understand organizational culture by conducting a cultural analysis of organizations. Student groups collaboratively complete this assignment by locating a research site, administering a questionnaire, processing quantitative data using a statistical analysis software package, analyzing qualitative data using content analysis with analytic coding, developing a formal written report, and making an oral presentation to representatives of the organization under study. The various components of the exercise allow students to practice critical and reflective thinking skills, explore quantitative and qualitative research methods, refine written and oral communication skills, apply knowledge and skills from various software applications, and provide experience working in a team environment.