Date of Award
Spring 5-14-2025
Degree Type
Thesis
Degree Name
MA Corporate and Professional Communication
Department
Communication and the Arts
Advisor
Renee Robinson, Ph.D.
Committee Member
Ruth Tsuria, Ph.D.
Committee Member
Sadia Cheema, Ph.D.
Keywords
small businesses, social media marketing, Instagram marketing, digital marketing strategies, small business development
Abstract
The vast majority of businesses in the United States are classified as small businesses and are vital to the U.S. economy and culture. To remain competitive, they must utilize social media marketing effectively. This study analyzes the Instagram practices of small business districts and existing training programs to understand how small businesses are guided in enhancing their online presence. By identifying existing processes and gaps, the study establishes key opportunities for growth. Based on the findings, the study offers actionable and practical recommendations for small business owners, training programs, and business districts to strengthen social media effectiveness and support business development.
Recommended Citation
Vacca, Noelle, "Content that Connects: Enhancing the Social Media Practices of Small Businesses to Promote Organizational Growth" (2025). Seton Hall University Dissertations and Theses (ETDs). 4377.
https://scholarship.shu.edu/dissertations/4377
Included in
Communication Technology and New Media Commons, Organizational Communication Commons, Social Media Commons
