Date of Award
Spring 5-20-2021
Degree Type
Thesis
Degree Name
MA Strategic Communication
Department
Communication and the Arts
Advisor
Ruth Tsuria, Ph.D.
Committee Member
Renee Robinson, Ph.D.
Committee Member
Gregory Stevens, M.A.T.
Committee Member
McKenna Schray, Ph.D.
Keywords
politics, media representation, gender, political communication, spiral of silence, women in politics, race, sexism, textual analysis
Abstract
Within the past fifty years, women and women of color have become active in the USA political sphere. However, there is still a visible gender and racial gap in politics that can be associated with uneven societal progression. This gap is documented through the media representation of women in politics. Analysis of the media coverage of Geraldine Ferraro, Sarah Palin, and Kamala Harris revealed four themes: Experience, Strength, Likeability, and Appearance. These themes are used to misrepresent women in politics and influence voter evaluations. This study analyzed how the layer of the evaluations is dependent upon not only gender but also race.
Recommended Citation
Robinson, Asya Symone, "A League of Their Own: A Textual Analysis of the Spiral of Silence, Media Representation, and the Intersection of Gender and Race in Politics" (2021). Seton Hall University Dissertations and Theses (ETDs). 2924.
https://scholarship.shu.edu/dissertations/2924
Included in
American Politics Commons, Communication Technology and New Media Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Social Influence and Political Communication Commons
