Date of Award

2004

Degree Type

Thesis

Degree Name

MA Corporate and Professional Communication

Department

Communication and the Arts

Advisor

Dennis Mahon

Keywords

Broadcast news media, Gender equity, Case studies

Abstract

When one thinks of gender equity, some people would tend to get a picture of women crusading for rights, burning their bras and men in effigy, and complaining about the unfairness of life. However, this paper deals with the silent crusade towards women's right in the broadcast news industry. It revolves around a case study done in a small Midwestern town that shows how 'liberal' ideas can be forwarded in a 'conservative' environment, especially in regards to the promotion and equity of women in the broadcast news industry.

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